 | "Origins of the Market Economy and Innovation Today"October 22, 2007Join in a rich morning conversation, hosted by Hewlett Packard, with world renowned Laureate Jan de Vries as he illuminates Europe's 16th to 18th centuries, the origins of the modern market economy and the resulting explosion of innovation, from the first corporations and stock exchange, to painters of Holland and commodity traders. Starbuck's Co-Founder Jerry Baldwin will share his own experience and his perspectives on how the coffee trade became the global industry it is today. Origins of the Market Economy and Innovation Today
Jan de Vries, a world renowned scholar on 16th to 19th century European history and the origins of the modern market economy, was born in the Netherlands in 1943. He moved to the United States as a boy and is an American citizen. He obtained his Ph.D. in 1970 from Yale University. Since 1977 he has been Professor of History and, since 1982, Professor of History and Economics at the University of California, Berkeley, in the United States. Professor de Vries has authored several books, including The First Modern Economy. Success, Failure and Perseverance of the Dutch Economy From 1500 to 1815, co-authored with Ad van der Woude, which was awarded the Gyorgy Ranki Prize for ’the Best book on the economic history of Europe’.
Gerald Baldwin is co-founder of Starbucks and was president from its inception in 1971 until 1987 when he sold the company. Jerry was principal owner of Peet’s Coffee from 1984 until 2001 when it became publicly traded. Alfred Peet introduced Jerry to coffee selecting, blending and roasting in 1970. In 1984, Jerry bought Peet’s simply because "Peet’s had the best coffee." Over the last 15 years, Jerry has carried forward Peet’s commitment to roasting the highest quality coffee and delivering it fresh.
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